For Sale

What makes a product sell en masse? How can a mass-produced product be personalised? The For Sale project by fashion designer Barbara Langendijk uses one of the more basic pieces from her collections – a translucent turtleneck – as a tool for challenging our perception of the value of mass-produced goods. The series of garments represent the steps Langendijk took during her research process. Pursuing her interest in the Japanese kimono, Langendijk travelled to Japan, where she immersed herself in traditional crafts, natural materials, and recycling techniques. This research was used for her debut collection, Riches From Rags, which was subsequently shown at Amsterdam Fashion Week. Like her other work based on contemporary and traditional crafts, this collection demonstrates Langendijk’s care for garment construction.